The Future Of Shoppable Video Ads In Performance Marketing
The Future Of Shoppable Video Ads In Performance Marketing
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Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of shopping services are turning to server-side tracking as a means to enhance their data collection procedures. While it needs more technical knowledge than routine GTM and may present extra costs, it can cause greater precision and more dependable information
Pixel tracking makes use of a piece of code to register conversions on your web site. It's easy to establish and less vulnerable to ad blockers.
1. Extra precise information
The conventional approach of tracking conversions on a web site, using pixels, is having problem with transforming web browser personal privacy policies. This suggests that the data being sent out to Google Ads, Facebook Manager and other platforms is much less accurate than it must be.
Server-side tracking is a much more safe and secure choice that aids to bypass these restrictions, as it's packed from your own domain and dealt with as first-party code, meaning it's much less likely to be impacted by advertisement blockers or other safety measures. This supplies extra precise information and a more total image of user journeys throughout channels.
Additionally, this sort of tracking enables organizations to track conversions outside of the site, such as call and in-store gos to, which can be tough for pixel-based monitoring. This flexibility provides marketing experts much more possession over the information they send, and makes it simpler to abide by numerous data legislations. It's likewise a whole lot less vulnerable to scams, as it's harder for fraudulent stars to adjust the system by altering the postback URL.
2. Much better control over information.
Server-side monitoring allows companies to gather and improve information before sending it to third-party analytics/advertising platforms. This enhances information efficiency and precision, which can help online marketers make more educated advertising and marketing choices.
Traditional pixel tracking depends on JavaScript tracking codes that are put in internet site site visitors' browsers. These tracking codes are frequently blocked by ad blockers, which can lead to information collection ad spend optimization tools disturbances and inaccurate results. Server-side tracking allows services to bypass these constraints and give exact, regular data that is less susceptible to interference.
This type of tracking also allows companies to track conversions that occur outside of the site, like telephone call and in-store purchases. This is very important considering that brand-new personal privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the life span of cookie-based tracking pixels to 7 days. This is an essential reason S2S is much more reputable for services seeking to adapt to these modifications.
3. Less prone to fraud
Server-side tracking enables businesses to manipulate data hauls before it reaches 3rd party endpoints, boosting protection and personal privacy. This is particularly crucial as various web browsers and platforms increasingly change just how they take care of cookies. As an example, in iphone 14, Safari will only provide first-party cookie data and will not permit pixel-based monitoring. Utilizing server-side tracking, you can bypass these limitations and continue to track conversions that took place beyond your web site.
Furthermore, server-side tracking enables you to record customer information directly on your own web servers. This removes reliance on third parties, which can be prone to violations and personal privacy infractions.
A server-side tracking system is a set of guidelines that informs your site's server what occasions to tape. This data is then sent out to analytics devices like Google Analytics and Facebook Company. It's also used to cause event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternate method that uses a tiny piece of code on your page to gather data from customers.
4. Much easier to execute
Server-side monitoring is an information collection process that takes place on the web site's own web server, bypassing web internet browser restrictions. This means that information gathered by the website/app is first sent out to the web server where it's processed and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this approach is that it minimizes the scope of information administration and offers companies more control over transmission, making it usually much more reputable. Because of this, it's less susceptible to data obstacles caused by points like a broken link or an active advertisement blocker being installed.
With OWOX BI's Server-Side Monitoring, your business can accumulate real-time conversion data similarly that you would with pixels or a cookie, however this is then passed directly to your advertising and marketing tools on the web server. This enables you to have even more accurate information and helps make sure compliance with personal privacy regulations such as GDPR. Additionally, it also prevents the monitoring restrictions enforced by browsers and advertisement blockers.